St. Louis REALTORS® Housing Assistance Fund

A Video Campaign Proposal to Amplify Impact, Inspire Members, and Accelerate Fundraising

The Opportunity

Why This Campaign Matters

The RHAF wants to increase fundraising velocity through a video campaign that:

  • Explains what RHAF is and how it started
  • Communicates why RHAF is important to the STL Community
  • Shows how grantees use funds to impact their neighborhoods

When members renew, the RHAF line item should emotionally mean something to each member.

Evergreen Content

Social Media

Short-form videos optimized for engagement

Website & Landing Pages

Flagship video for donor education

Fundraising Events

Marketing material to inspire giving

Core Deliverable

The Hero Video — Included in All Packages

One (1), 3-Minute Video

  • Showcases the who, what, & why of RHAF through board member interviews
  • Builds emotional connection through grantee interviews
  • Highlights community impact grantees have made

Work We've Done For St. Louis REALTORS®

Packages Overview

Choose Your Level of Impact

Package 1

3 × $4K/mo or $10K upfront

Package 2

3 × $2K/mo or $5K upfront

Package 3

3 × $1.5K/mo or $3K upfront

Recommended

Package 1 — Maximum Reach

Investment: 3 monthly payments of $4K or $10K upfront

1

1 Hero Video

3-minute flagship film with board & grantee interviews

2

8 Social Videos

60-second stories featuring 8 individual grantees in action

3

3 Shoot Days

1–2 person crew capturing interviews & behind-the-scenes footage

4

21-Day Turnaround

First versions of edits delivered 21 days after final shoot date

Mid-Tier

Package 2 — Strong Foundation

Investment: 3 monthly payments of $2K or $5K upfront

1 Hero Video (3 min)

Board & grantee interviews

5 Social Videos (60 sec)

Individual grantee impact stories

2 Shoot Days

1–2 person crew

25-Day Turnaround

First edit versions delivered 25 days after final shoot day

Essential

Package 3 — Core Story

Investment: 3 monthly payments of $1.5K or $3K upfront

1 Hero Video (3 min)

Board & grantee interviews

1 Shoot Day

1–2 person crew

25-Day Turnaround

First edit versions delivered 25 days after final shoot day

Package Comparison at a Glance

Let's Tell the RHAF Story

Every grantee has a story. Every association member should understand the impact. Let's build a campaign that turns the RHAF line item into a moment of pride and purpose.

Choose a Package

We Film & Produce

Launch & Inspire