St. Louis REALTORS® Housing Assistance Fund
A Video Campaign Proposal to Amplify Impact, Inspire Members, and Accelerate Fundraising
The Opportunity
Why This Campaign Matters
The RHAF wants to increase fundraising velocity through a video campaign that:
  • Explains what RHAF is and how it started
  • Communicates why RHAF is important to the STL Community
  • Shows how grantees use funds to impact their neighborhoods
When members renew, the RHAF line item should emotionally mean something to each member.
Evergreen Content
Social Media
Short-form videos optimized for engagement
Website & Landing Pages
Flagship video for donor education
Fundraising Events
Marketing material to inspire giving
Core Deliverable
The Hero Video — Included in All Packages
One (1), 3-Minute Video
  • Showcases the who, what, & why of RHAF through board member interviews
  • Builds emotional connection through grantee interviews
  • Highlights community impact grantees have made
Work We've Done For St. Louis REALTORS®
Packages Overview
Choose Your Level of Impact
Package 1
3 × $4K/mo or $10K upfront
Package 2
3 × $2K/mo or $5K upfront
Package 3
3 × $1.5K/mo or $3K upfront
Recommended
Package 1 — Maximum Reach
Investment: 3 monthly payments of $4K or $10K upfront
1
1 Hero Video
3-minute flagship film with board & grantee interviews
2
8 Social Videos
60-second stories featuring 8 individual grantees in action
3
3 Shoot Days
1–2 person crew capturing interviews & behind-the-scenes footage
4
21-Day Turnaround
First versions of edits delivered 21 days after final shoot date
Mid-Tier
Package 2 — Strong Foundation
Investment: 3 monthly payments of $2K or $5K upfront
1 Hero Video (3 min)
Board & grantee interviews
5 Social Videos (60 sec)
Individual grantee impact stories
2 Shoot Days
1–2 person crew
25-Day Turnaround
First edit versions delivered 25 days after final shoot day
Essential
Package 3 — Core Story
Investment: 3 monthly payments of $1.5K or $3K upfront

This package focuses entirely on the flagship 3-minute hero video — the emotional centerpiece of the campaign featuring RHAF board members and grantee interviews.
1 Hero Video (3 min)
Board & grantee interviews
1 Shoot Day
1–2 person crew
25-Day Turnaround
First edit versions delivered 25 days after final shoot day
Package Comparison at a Glance
Let's Tell the RHAF Story
Every grantee has a story. Every association member should understand the impact. Let's build a campaign that turns the RHAF line item into a moment of pride and purpose.
Choose a Package
We Film & Produce
Launch & Inspire